Ilona B e i k s , EDITOR D u r i n g the past f e w m o n t h s I've been h o w e v e r , U.S. m a g a z i n e s m a k e u p 80% o f single title n e w s s t a n d sales. giving presentations t o l o w e r M a i n l a n d h i g h school students o n M a g a z i n e Publishing a n d W r i t i n g f o r M a g a z i n e s . W h i l e p r e p a r i n g t o teach, I l e a r n e d a n u m b e r of n e w things myself. In 2001, a r e p o r t c o m m i s s i o n e d by t h e BC A s s o c i a t i o n o f M a g a z i n e Publishers f o u n d t h a t close t o 360 m a g a z i n e s are p u b l i s h e d in BC, e m p l o y i n g a n e s t i m a t e d 700 full-time a n d 300 part-time p e o p l e , plus f r e e l a n c e w r i t ers, artists a n d p h o t o g r a p h e r s . Yet, visit a local m a g a z i n e s h o p , n e w s s t a n d o r b o o k s t o r e a n d y o u ' l l see s o m e t h i n g t h a t isn't s u r p r i s i n g , b u t t h a t I f i n d d i s c o n c e r t i n g . T h e r e are m o r e t h a n 5000 d i f f e r e n t titles a v a i l a b l e t o C a n a d i a n s o n newsstands, o f t h o s e , 1500 are p u b l i s h e d in C a n a d a . W e h a v e a lot t o c h o o s e f r o m , " H o w d o C a n a d i a n or local magazines survive?" asks a s t u d e n t . It's a g o o d q u e s t i o n . M o s t C a n a d i a n , let a l o n e B C o r l o c a l m a g a z i n e s d o n ' t m a k e it. S e v e n t y p e r c e n t o f n e w m a g a z i n e s f o l d a f t e r t h e i r first f o u r issues d u e t o f i e r c e c o m p e t i t i o n . T h e fiercest c o m p e t i t i o n c o m e s in t h e a r e n a o f a d v e r t i s i n g sales. But A r t s A l i v e ' s n e w A d v e r t i s i n g Rep, J e f f r e y B o o n e , is u p f o r t h e c h a l l e n g e . He's brimming with innovative creative new ideas f o r advertisers t o r e a c h t h e i r target markets. W h i l e I w e l c o m e advertisers t o j o i n us, I m u s t t h a n k o u r l o n g t i m e advertisers f o r t h e i r on-going support and I urge you to s u p p o r t t h e m : N o r t h V a n c o u v e r Arts Council, Capilano Mall, Long & ADVERTISING RATES outside back cover inside back cover inside f r o n t cover full p a g e : 273 p a g e : 1/2 p a g e : 1/3 p a g e : 1/4 p a g e : 1/6 p a g e : Business C a r d : $1000 $ 700 $575 $650 $500 $400 $350 $200 $150 $125 M c Q u a d e , Emily Carr Institute, Capilano College Performing Arts T h e a t r e , a n d Pacific H o n d a . w h a t ' s fun! Captivating Kids Crafts First S a t u r d a y of e v e r y Noon - 4 pm month Lewiscraft / in f r o n t o f Capilano Mall and Lewiscraft are pleased to offer F R E E Kids Crafts. G o to www.capilanomall.com for monthly craft information. T i m e to shop... capilanomall.com Capuano Mall 2 M a r c h I A p r i l