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the business of art | by Fiona Black and Amalia Townsend To the Max! A day in the life of new music company 7 am: Brian drags himself coffee out of bed. offices about Even the CD offices in Vancouver a n d W i n n i p e g representing s o m e of the finest talent in C a n a d i a n jazz, folk ' n ' roots, a n d music for families a n d y o u n g audiences. Indeed, since January of this year alone, M a x i m u m has garnered four learning exactly w h a t the industry demands from the agent, the manager, a n d the artist, and that is no sleep, innovative ideas, a n d constant juggling of responsibilities." A m a l i a certainly has a vested interest in learning t h e business. She Is a n aspiring singer w h o has recently Independently released her debut CD. Naturally, she Is keen to absorb all there is t o learn a b o u t the industry a n d w h a t makes for a successful company. " S p e a k i n g from a n artist's point of before release hottest the first of the day, he is on the Management's Vancouver-based artist what Denial the timeline as well Sindaire. will as Brian's home with breakfast, plus and Maximum early for intervenon be issuing p h o n e to the UK Universal of one of Maximum properties -- recording includes release Verve/Universal The discussion for the European of a CD sampler plans Juno A w a r d n o m i n a t i o n s , t w o C a n a d i a n M u s i c W e e k A w a r d n o m i n a t i o n s , three East Coast M u s i c A w a r d s , a n d a w h o p p i n g eleven n o m i n a t i o n s for the W e s t Coast M u s i c A w a r d s , w h i c h take place o n M a y 13 at the C o m m o d o r e B a l l r o o m In Vancouver. of the CD, the to the UK media, for a UK tour. 9:30 am: On the way to the office, commute mass calls organizing that Streets, offices. meeting coffee from his North Shore dealing 30-minute entails urgent and onslaught Hamilton downtown the first tion, any cracks 10:05 full-gear. Townsend and am: The Maximum Capitano and Eraser College Mousseau with office interns from press is already Amalia the and for 15 Arts are in v i e w , " she adds, " a closely knit label w i t h a professional a t m o s p h e r e is the key for a killer establishment. W o r k i n g just d o e s n ' t seem t o o m u c h like w o r k w h e n you're having this m u c h of a g o o d t i m e . " Fiona Black, coordinator for the C a p i l a n o C o l l e g e Arts a n d Entertainment Management program, comments on M a x i m u m ' s i n v o l v e m e n t in the p r o g r a m : " S m a l l o r g a n i z a t i o n s w i t h great g r o w t h potential are s o m e of the best placements for my students. M a x i m u m offers the o p p o r tunity for my students to be involved handso n in all aspects of the music business. They need t o learn the big picture before e m b a r k ing o n careers as successful arts managers. I appreciate the mentorship a n d support M a x i m u m offers my students." consumption, on his cell p h o n e , eating himself will consist arrives the location He is five Brian is careful to the for the 12-hour of his day. at Pender of the minutes Entertainment M a n a g e m e n t program dealing on a compilation CD, Jazz is running on the phonelines ing the copy Max, client late machine due for release -- p h e w ! There after all. finalizBrian: minutes latte 9:55 am: Brian to the in May. Message is time for 10 am meeting of the day -- divine not to step office. to fire up the he figures! on his walk M a x i m u m M a n a g e m e n t , a true start-up company, is a perfect training ground for arts and entertainment m a n a g e m e n t students. " A three-month internship as promotions m a n ager for M a x i m u m has led me t o understand so much more about the marketing department w i t h i n the industry," c o m m e n t s A m a l i a . "I have been w o r k i n g o n radio representation for Brad Turner and media coverage across C a n a d a and the US. Both Fraser a n d I are Thirty-three-year-old Brian W a t s o n is t h e m a n a g i n g director of M a x i m u m M a n a g e m e n t , a n eclectic, independent music c o m p a n y w i t h several divisions, including a jazz label, artist m a n a g e m e n t , agency representation, t o u r i n g a n d performer services, a n d music p u b l i s h i n g . Since its inception in 1996, M a x i m u m has m u s h r o o m e d t o 11:35 office year Vancouver-based am: Denzal singer Sindaire tour label drops plans. deal by the The had a with role irons good Verve, in Cole in brought responds him, obstacles, putting Whose (even automatically b e c o m e a full-service music c o m p a n y w i t h to discuss his 2001102 record recording, theatre with When attitude is what "there -- Maximum forth at every crisis: has certainly a starring many asked that initially being step." more what so far: a major a Juno-nominated the successful tribute the fire, him that achieves and, only your turn L TO R: BRIAN WATSON, DENZAL SINCLAIRE, BILL COON run of the Nat King Unforgettable, so to speak. to Maximum "the positive success" more best 11:40 specifically, foot for management, he attracted no means opportunities am: Minor out of coffee! draw straws for a coffee run ? They 8 M a y I J u n e