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Worldwide Recordings: Steering the Musical Cyberwheel by Ronan music Reinart W e l c o m e to the end of 20th century. A s w e the you're online. M o s t of these services are free, but for s o m e others, a small f e e is c h a r g e d : c a t a l o g u i n g y o u r C D s , for example, will run you U S $ 4 9 per year. T h e s i t e l a y o u t is s i m p l e a n d f a i r l y easy t o navigate.The links w o r k well l i s t e d in o t h e r m a j o r North approach A m e r i c a n retail catalogues. W o r l d w i d e R e c o r d i n g s d o e s have an A r t i s t s a n d R e p e r t o i r e d i v i s i o n (responsible for monitoring and the turn of the millennium, w e face s o m e o f t h e m o s t a s t o n i s h i n g l e a p s in technological capability since, well, s i n c e t h e w h e e l itself. P r o b a b l y t h e s i n g l e g r e a t e s t o f t h e s e l e a p s is c o m p u t e r m i c r o c h i p t e c h n o l o g y , a n d its g r e a t e s t m a n i f e s t a t i o n is in t h a t w e b of c o m p u t e r s making up the Internet. d e v e l o p i n g artists signed to the label), b u t it w i l l a l l o w a n y o n e u s e o f its s e r v i c e s (i.e., a n y o n e c a n p o s t s o u n d files a n d try t o sell C D s t h r o u g h a w o r l drecords.com homepage).That makes a n d e n s u r e that y o u find anything y o u could w a n t relating t o music. I perused N e w Y o r k Rap archives, Bolivian Flute inventories, and G e r m a n A n d the Internet m e a n s -- y o u guessed it--expanding markets the musician. Ya g o t t a love a s h r i n k i n g world! for f o r s o m e i n c o n s i s t e n c i e s in t h e q u a l ity o f m a t e r i a l available, b u t f r o m the recording studios; I also d o w n l o a d e d listings o f N o r t h A m e r i c a n r a d i o s t a t i o n s t h a t w i l l play i n d e p e n d e n t T h e s e are just a f e w e x a m p l e s . F o r now, the W o r l d w i d e R e c o r d i n g s a r t i s t c a t a l o g u e is e x c l u sively i n d e p e n d e n t -- r u m o u r e d to be artists. a r t i s t ' s p e r s p e c t i v e , it m e a n s t h a t , n o matter w h a t y o u r style o r budget, y o u can always have an outlet. A n d good. S o t h a n k s t o p e o p l e like J i m R o t a and. of c o u r s e , the capacities of Internet, opportunities for the that's Typically, m u s i c i a n s have b e e n reluctant to capitalize o n market the resources, staunchly equating w o r d "market" with "creative death." But n e w markets are not the enemy; out t h e l a r g e s t s u c h c a t a l o g u e in t h e indepen- they allow y o u to get y o u r w o r k t h e r e in t h e w o r l d . P e r i o d . O n e N o r t h V a n c o u v e r r e s i d e n t is working o v e r t i m e to ensure that, instead of r u n n i n g a w a y in f e a r , m u s i c i a n s g r a b hold of o p p o r t u n i t i e s a v a i l a b l e in t h e online marketplace. Jim Rota, founder and president ofWorldwide Internet emerg- Recordings, believes that the is t h e b e s t p o s s i b l e o u t l e t f o r i n g t a l e n t : it is g l o b a l , l o w - c o s t , a n d immediate. The Worldwide Recordings web s i t e , w w w . w o r l d r e c o r d s . c o m , is e v e r y thing that c o u l d be e x p e c t e d f r o m a hybrid record company/Internet innow o r l d . It h a s a t w o - v o l u m e catalogue the d e n t m u s i c i a n s a r e g r o w i n g fast. W o r l d w i d e R e c o r d i n g s has a slogan: " W e G i v e Artists the Light of Day." A n d a l t h o u g h t h e c o m p a n y is b a s e d in N o r t h V a n c o u v e r , y o u d o n ' t have v a t o r , a n d it t a k e s f u l l a d v a n t a g e o f emerging online technology.The aim, o f c o u r s e , is t o g i v e a r t i s t s a c c e s s t o resources that w o u l d otherwise dauntingly out of reach: w o r l d r e c o r d s . c o m is a s e a r c h e n g i n e , music classified advertiser, chat venue, newsgroup posting-board, booking agency, distributor, p r o m o t i o n a l anism, artist d e v e l o p m e n t mechbe s a m p l e r C D (available t h r o u g h site at a c o s t o f U S $ 2 4 . 9 9 ) featuring talent that was " d i s c o v e r e d " entirely o n t h e I n t e r n e t : s o m e t h i n g t h a t , as f a r as I c o u l d u n c o v e r , h a s n e v e r b e e n d o n e before. But the c o m p a n y will t o be h e r e t o take advantage of that l i g h t . Y o u c a n b e a n y w h e r e in t h e w o r l d . H e y . . . i t lets y o u travel of eventually also go mainstream, adding b l o c k b u s t e r artists like T h e Backstreet Boys o r Celine D i o n to its a r o u n d , u n l i m i t e d by c o n s t r a i n t s d i s t a n c e . . . M a y b e t h e I n t e r n e t is closer to the wheel than w e resource, a n d retail o u t l e t . A n d that's n o t all. W o r l d r e c o r d s . c o m also offers h o m e p a g e s . S o if y o u d o n ' t free sales c a t a l o g u e . " W h e n w e sign u p f o r t h e m a i n s t r e a m c a t a l o g u e , " R o t a says, " . . . w e c a n in t u r n have [that d i s t r i b to u t o r ] l i s t o u r c a t a l o g u e in t h e i r system." S o independent artists listed thought! already Ronan Remart is a singer, songwriter, in guiSpike. h a v e a w e b s i t e , all y o u h a v e t o d o g e t o n e is s i g n u p a n d s t a r t muiti-instrumentalist tar), and a member (specializing of the band uploading g r a p h i c s , a u d i o files, a n d any b i o g r a p h ical o r p r o m o t i o n a l information. Bang, at w o r l d r e c o r d s . c o m w i l l a l s o be