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arts editorial Note From the Editor T h e New Year is here and yes. the times Ihey are a changin' Some changes are disappointing for me. Like Bob Dylan lending his classic lyrics to the big mbanx. Yeah, sure he said a few years ago he would never sell out, but I guess he figures that Canada is an obscure enough place that nobody will notice. Let's hope they don't, since the lyrics are taken out of context and in the television ads we see a bunch of children marching towards a new future. Actually, they are marching towards the unemployment line, as virtual banking will take away jobs. And what about those artsy, grainy shots of people holding up signs with messages of change. The black and white photos may evoke sentimental emotions for days of old but does anybody remember the photographs from the 1930s depression era of the unemployed people sitting by the highway with signs that said "will work for food"? Besides the perverse ironies this ad campaign has. it is another example of big business using the arts to sell. The exciting part of this kind of change is that the arts are begin- ning to recognize the power of their positive image. So while the arts are going to increasingly look to businesses to :place their shrinking government funding (see story page 4), businesses are going to really start working with the artists. What is going to pay the rent in 1997? Partnerships. Not just sponsorships where nice-guy, giant corporation gives poorguy, little artist/group some funds to put on a show. No. multi-year partnerships where business and the arts work symbiotically is the way to go. That's the idea anyway. And it's why you see a photograph of choreographer Judith Marcuse's feet on the cover of this issue. In doing the business and the arts story, this West Vancouver resident seemed to keep popping up: she appears in a new book put out by the Vancouver Board of Trade (story page 4), she has won the Y M C A Women of the Year for Arts and Culture Award (which is sponsored by a bank), and for years she has sought partnerships with companies such as Imperial Oil in order to get her dance projects off the ground (story on page 14). This issue of Arts Alive is also sponsored by the North Shore Credit Union (NSCU). In addition to getting good community exposure, this group is also investing in the arts. And the NSCU acknowledges the economic and cultural benefits of partnerships between business and the arts (story page 4). Presentation House Theatre is also starting the year off with a business twist in their production of Glengarry Glen Ross (story page 8). The people file (page 21) features one photographic artist who is making her way in the world through her artistic self-promotion campaign. Even the new show at Presentation House Gallery looks at how artistic backgrounds were commissioned and designed to advance studio photography work in the 1930s (story page 18). So while the idea of realizing economic benefits from the arts may be an old one. for many artists and groups the notion may feel like a new one as they start partnering with businesses. The arts will always be alive, it is just the means with which they are sustained that will change, and no doubt, keep changing. A postscript to the November/December issue which featured a heritage article on the history of recreational skiing on Hollyburn Mountain: I received a letter from a self-proclaimed Hollyburn old timer who is now 80 and living in Ottawa and would like to come out,to next year's reuniond guess my zealous mother really is sending Arts Alive across the country). If people would like more information on the Hollyburn reunion, they can contact the West Vancouver Historical Society at 925-7299, 680 West 17th Street, West Vancouver, B C , V 7 V 3T2. Contest! Win Free Tickets to 2000 Just answer two questions: 1. Where did you get your copy of Arts Alivel 2. W h o wrote 2000? (Hint: see story page 7.) Fax (984-3563), e-mail (aalive@wimsey.com) or mail (148 East 2nd St., North Vancouver, B C V 7 L 1C3) your responses with your name, address, telephone number by Monday. January 13. Y o u ' l l be entered in a draw to win one of three pairs of tickets to the Vancouver Playhouse Theatre Company's production of 2000 this January. O u r L u c k y W i n n e r s F r o m L a s t M o n t h These people were the lucky winners of rwo rickets to Handel's Messiah, courtesy of the Vancouver Chamber Choir and Arts Alive: Don Babey of Vancouver, Robyn McTague of Richmond, and Nina Sym of North Vancouver.