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North Shore Artists'Guild November2006 Page 7 and it will be pretty obvious if it is subtle or bright or realistic or just plain good. The person will probably say something like "It is just like a place I used to go to" or " I love her use of colour contrasts" or "it is so simple but says so much". Whatever it is, you exude enthusiasm by saying "I know!". Perhaps you might compare the quality they have expressed e.g. the limited palette, with the other paintings around; obviously they have not got the same qualities in that particular area. Then the trick is to get them to say something else about it. Try little comments such as "He really is gifted" or "She is one of the more established artists in the club, her work sells pretty quickly" or "he is an up and coming artist, his work is going to be very collectable". The reality is that the person isn't going to say much, but you can find out fairly fast if there is a possible sale. Take up on clues they give you and suggest things like "I'd love to see this hanging in a bedroom" or it's almost like having a window onto an ocean view isn't it?'. You become one in agreeing that this painting is very special which it is. - There is no shame in selling. I think of it as an adoption process, the artist puts the life and soul into the painting and probably really likes it, the adoptee loves it and providing they can afford it, they probably want to take it home, you just encourage them that they can do this, it can be theirs. If possible I try to hide the fact that I am selling it to them. Perhaps I will say "It wasn't my first choice for the viewers' choice awards, but it is one I seriously considered". True because I seriously considered all of them but it encourages them in their own personal choice. I don't close a sale; I usually leave the person to think about it after I am sure they really do want it. I am not pushing anything onto anyone, it is not my goal. I am not concerned if they don't buy when I am on duty, maybe they wifi return the next day We have been conditioned not to impulse buy, but this is a `Me first' society and they might decide they deserve it. Sometimes I do push. If I have had other inquiries about it, I tell them that others have already expressed interest, so if they are considering buying, it might be wise to take it. This type of comment is always true, I only say it if it is so. I explain that we are a club, not a gallery, work is juried and once in an exhibition it probably won't be in another one. This might be the only time they wifi get to see it. I talk about the expense of good brushes and paint, the cost of matting and framing and explain that this is very cheap for an original. I tell them that some galleries might charge 50% commission so the price in galleries is much higher than from a show, which is manned by volunteers. After all a good framing job might be over $100 value, a good brush $60 and a single tube of paint $25 and the paper, canvas, mediums, gesso etc all add up, suddenly the $400 painting isn't so expensive after all. Maybe at the next show I won't sell anything but maybe you will, I expect to see sales increase, good luck. Cathy Roddie (Discount Offer Barbara Ohi brings us this new discount information. Ron Osterbauer of Bauer's Framing & Art has offered NSAG a member's discount. Show your membership card, or mention that you are a member, and you wifi receive 30% off a custom frame, plus an additional 10% off other components such as glass, matting and fitting. See Barb or Ron for same day service on custom computerized in stock mats. Baurers Framing is located at 16th on Bellevue, (between the Dry Cleaners and the Chinese Restaurant) 210 West 16th West Vancouver 604 925-9711. guill cRminiscences crrieda J4sfiwortll This month I had the pleasure of speaking to Judy Bagshaw and Susan Keane about their impressions of the Guild in the past and now. Judy has been a member since 1966 and spoke mostly about the recent changes which affect the Artist's Guild. She personally feels that the computerization of the Guild is a positive step, but like many of her colleagues feels that change is coming a little too quickly for many members. Her fear is that such social interaction as jurying sessions etc. will be lost as many people find it a change that is frightening because of its unknown quantity.. Susan Keane has been a member since 1970 and shared with me a vignette about printing the early newsletter. Here is the account of her experience: